"Concept Demo" Awards Program

Several remarks:

• This section is optional because an applicant doesn't need to know all this to submit a great site. On my own website, I have an "About" section, but I don't require people to read it. What the applicant needs to know is what we're looking for, and the history of this program may be interesting to the people who run the program, but it does not help them in that task.

• I am not including a sample "About" section because most people do a good enough job that I don't see how to sharpen it.

• In this case, I am combining this with the sample awards, also not included. It's nice to have that information available, and people who are curious about what the logos look like will find them easily enough.

• If there is a process page, that section should be made optional. It's good to make that information available, but it doesn't help applicants tell if the program is right for their site. If an applicant wants to know how many times you'll visit their site in evaluation, they don't need to be forced to read your process page.

• If there is a rules page, it should be broken into general and program-specific rules, just as I have done with the disqualifications and criteria.