The Commentary

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The ancient world knew that thought goes before deed as lightning before thunder. They knew that purity is an affair of the heart as well as the hands. Now there is grudging acknowledgment that lust is wrong, a crumbling acceptance that has little place in the culture's impoverished view, but this acknowledgment is like a tree whose soil is taken away. For one example of what goes with that tree, I would like to look at advertising.

Pornography uses enticing pictures of women to arouse sexual lust, and can set a chain of events in motion that leads to rape. Advertising uses enticing pictures of chattels to arouse covetous lust, and exists for the sole reason of setting a chain of events in motion that lead people to waste resources by buying things they don't need. The fruit is less bitter, but the vine is the same. Both operate by arousing impure desires that do not lead to a righteous fulfillment. Both pornography and advertising are powerfully unreal, and bite those that embrace them. A man that uses pornography will have a warped view of women and be slowly separated from healthy relations. Advertising manipulates people to seek a fulfillment in things that things can never provide: buying one more product can never satisfy that deep craving, any more than looking at one more picture can. Bruce Marshall said, "...the young man who rings at the door of a brothel is unconsciously looking for God." Advertisers know that none of their products give a profound good, nothing like what people search for deep down inside, and so they falsely present products as things that are transcendent, and bring family togetherness or racial harmony.

It has been asked, "Was the Sabbath made for man, or was man made for the Sabbath?" Now the question should be asked, "Was economic wealth made for man, or was man made for economic wealth?" The resounding answer of advertising is, "Man was made for economic wealth." Every ad that is sent out bears the unspoken message, "You, the customer, exist for me, the corporation."

Martin sat in his chair, completely stunned.

After a long time, he padded off to bed, slept fitfully, and was interrupted by nightmares.


The scenic view only made the drive bleaker. Martin stole guiltily into the shop, and laid the book on the counter. The shopkeeper looked at him, and he at the shopkeeper.

"Didn't you ask who could prefer darkness to light, obscurity to illumination?"

Martin's face was filled with anguish. "How can I live without my darkness?"

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Jonathan's Corner (Search & Sitemap) > Writing > Short Stories > The Commentary
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